BRANDED & HUMAN.
STORIED & EFFECTIVE.
We typically size someone up in the first 30 seconds. What impression do you make when a person first meets your brand through screens, a retail store, or a magazine? Like a face-to-face encounter, each of your channels is a potential handshake moment. Except you don’t have 30 seconds to make a first impression. You have maybe three seconds. How do you want to come across?
Daily news & market education for web, mobile & tablet
TD Ameritrade needed a uniquely branded channel outside of their primary website that played down the company’s marketing messaging and offer investors a totally unique educational experience that would inspire action and share their thought leadership. The Ticker Tape was the daily solution to driving engagement with the brand and has become a content marketing gold standard.
Driving affinity offline in an online world
T3 built a ground-up custom solution to engage active trading clients of TD Ameritrade with this award-winning quarterly magazine. Distributed in print, digital, and mobile formats, thinkMoney drives trading activity and the use of risk management techniques.
After the Sale
Simplification, voice, and content for after the sale channels.
T3 was the primary content provider for HSBC Customer Experience in London. We worked carefully to refine and humanize brand voice and content at every customer-experience level across silos, including retail banking, credit cards, and insurance. From web copy to simplification of onboarding forms to welcome kits to customer scripts to email campaigns, we developed a friendly, jargon-free conversational voice—inviting moments between client and brand. Likewise, design was often made clutter free, intelligent, efficient. Design twists and turns were eliminated so, for instance, a user’s online time was not wasted.
The work was holistic. T3 developed high-level strategy, and we also revised, say, the tiniest bits of web copy like heads, subheads, help text, error messages, roll-over text, field text, label text, button text, calls to action, tabs, and more.