Welcome to the conversation age.
Consumers today don’t just want to know what they’re buying from you, they want to know who you are. It’s about making a connection. “Build it and they will come” has evolved to, “Build a buzz and they will like you.” Content marketing done well should speak to the heart of the target audience and have the ability to shape their behavior without being sneaky.
Welcome to the conversation age.
Consumers today don’t just want to know what they’re buying from you, they want to know who you are. It’s about making a connection. “Build it and they will come” has evolved to, “Build a buzz and they will like you.” Content marketing done well should speak to the heart of the target audience and have the ability to shape their behavior without being sneaky.
Handshake moments.
We typically size someone up in the first 30 seconds. What impression do you make when a person first meets your brand through screens, a retail store, or a magazine? Like a face-to-face encounter, each of your channels is a potential handshake moment. Except you don’t have 30 seconds to make a first impression. You have maybe three seconds. How do you want to come across?